The role of the real estate agent in the home buying process has changed in recent years. Understanding that change, and responding to it, is key to the future of your success as a real estate professional.

Consumers are spending more time online gathering information before contacting an agent; as much as 16 months before according to a recent survey by the National Association of Realtors. Then, once satisfied with their acquired knowledge, they contact an agent, and according to that same survey, it’s usually the first one they encounter.

It’s only logical that the best time to try to connect with this new consumer is during that information gathering stage. This is where your website and the information you deliver on that website become crucial. Too much static text can bore the user who’s used to a more entertaining approach to learning. On the other hand, too many flashy graphics and animations can over stimulate, leaving them with a negative impression as well.

Giving consumers what they want when they want it isn’t just a marketing catch phrase. It’s the lifeblood of modern business. If you don’t do it, you can be sure your competition will, and they will prosper accordingly.